To define the company’s overall marketing strategy and plan including working with various key internal and external stakeholders and suppliers to ensure it is successfully delivered.

Responsibilities & Duties

• Define detailed marketing strategy, plan and goals based on past performance, company expectations and market potential.
• Responsible for the planning and creation of marketing materials including content, design and production.
• Define media channel strategy and develop appropriate content for use across various media options e.g. social media and website.
• Manage, support and train marketing team members.
• Work closely with the sales team to support sales initiatives and to ensure marketing activity is delivering the required results, taking corrective action where required.
• Undertake ongoing research & analysis into market trends.
• Undertake product reviews and support new product development activities.
• Liaise with marketing agencies, printers and media providers that support the delivery of marketing initiatives.
• Manage marketing budget through tracking and analysing results and cost effectiveness of initiatives across various different media channels.
• Create and deliver presentations to potential customers and key stakeholders.

Skills / Experience / Qualifications

• Educational Requirements – GCSE/A Levels/Degree (as per company minimum requirements – usually requires a marketing, communications, advertising or business related HND/Degree)
• Relevant previous experience and success within a senior marketing executive or manager role. 
• Strong leadership, organisational, planning and project management skills.
• Solid understanding of marketing strategy, channels and techniques.
• Ability to inspire and lead direct reports and key internal and external stakeholders.
• Highly developed written and verbal communication skills and comfortable with public speaking and delivering marketing related presentations to internal and external stakeholders.
• Creative with the ability to write engaging and impactful content. 
• Ability to multi-task and work within a dynamic work environment.
• Analytical experience to support budgeting, forecasting, pricing and financial planning activities.
• Computer literate including Microsoft Office Suite

Salary Range:

Kent – £28K to £33K

London – £37K to £43K

Other Job Titles

• Digital Marketing Manager
• Content Marketing Manager
• Marketing Specialist
• Social Media Manager
• Head of Marketing