Job Description Template

PPC Executive 

Job Purpose

To manage the company’s pay per click campaigns ensuring that that they are successful in terms of return on investment and that they meet revenue targets in line with the overall marketing plan and budget. 


Responsibilities & Duties

  • To manage the company’s pay per click campaigns under the direction of the Marketing Manager.
  • Undertake required analysis and A/b testing to identify relevant and strong keyword searches in order to optimise campaign success.
  • Creating targeted campaigns including writing required copy and testing landing pages.
  • Working with relevant internal and external stakeholders to create copy and other creative content.
  • Provide regular reports on performance metrics and market related insights.
  • Analyse, monitor and report on ROI for all PPC campaigns to the Marketing Manager.
  • Analyse, monitor and report on competitors PPC campaigns including key words being targeted.
  • Manage and monitor spend to ensure it is in line with the assigned budget.
  • Keep up to date with market and technology related developments.


Skills / Experience / Qualifications

  • Educational Requirements – GCSE/A Levels/Degree (as per company minimum requirements – usually requires a marketing, communications, advertising or business related HND/Degree)
  • Relevant previous experience and success within a similar PPC or Digital Marketing focused role. 
  • Current knowledge of Google Analytics and other digital marketing software and tools.
  • Strong analytical ability and experience to work with a variety of data sources.
  • Strong Excel experience.
  • Ability to communicate effectively with the wider team.


Salary Range:

Kent – £18K to £24K

London –  £22K to £32K


Other Job Titles

  • Pay Per Click Executive
  • Paid Search Executive
  • SEO & PPC Executive
  • Social Media Executive


Should you require any support recruiting for the above role then please do not hesitate to contact John Adams on 07881 623119 or 

Your flexible talent partner…

Having first hand experience working internally, our DNA is all about developing close partnerships with our clients and providing a tailored service that meets the ongoing needs of the business.

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