Job Description Template

Marketing Manager  

Job Purpose

To manage and deliver the company’s overall marketing strategy and plan including managing an experienced internal team of 6 digital marketers and agency relationships, developing established and new channels, and regular reporting to senior management against budget and marketing targets.

Responsibilities & Duties

  • Define detailed marketing strategy, plan and goals based on past performance, company expectations and market potential.
  • Responsible for the planning and creation of marketing materials including content, design and production.
  • Define media channel strategy and develop appropriate content for use across various media options e.g. social media and website.
  • Manage, support and train marketing team members.
  • Work closely with the sales team to support sales initiatives and to ensure marketing activity is delivering the required results, taking corrective action where required.
  • Undertake ongoing research & analysis into market trends.
  • Undertake product reviews and support new product development activities.
  • Liaise with marketing agencies, printers and media providers that support the delivery of marketing initiatives.
  • Manage marketing budget through tracking and analysing results and cost effectiveness of initiatives across various different media channels.
  • Create and deliver presentations to potential customers and key stakeholders.

Skills / Experience / Qualifications

  • Educational Requirements – GCSE/A Levels/Degree (as per company minimum requirements – usually requires a marketing, communications, advertising or business related HND/Degree)
  • Relevant previous experience and success within a senior marketing executive or manager role. 
  • Strong leadership, organisational, planning and project management skills.
  • Solid understanding of marketing strategy, channels and techniques.
  • Ability to inspire and lead direct reports and key internal and external stakeholders.
  • Highly developed written and verbal communication skills and comfortable with public speaking and delivering marketing related presentations to internal and external stakeholders.
  • Creative with the ability to write engaging and impactful content. 
  • Ability to multi-task and work within a dynamic work environment.
  • Analytical experience to support budgeting, forecasting, pricing and financial planning activities.
  • Computer literate including Microsoft Office Suite


Salary Range:

Kent – £28K to £33K

London – £37K to £43K


Other Job Titles

  • Digital Marketing Manager
  • Content Marketing Manager
  • Marketing Specialist
  • Social Media Manager
  • Head of Marketing

Should you require any support recruiting for the above role then please do not hesitate to contact John Adams on 07881 623119 or or via our Brief Us page.   

Your flexible talent partner…

Having first hand experience working internally, our DNA is all about developing close partnerships with our clients and providing a tailored service that meets the ongoing needs of the business.

Technology & Marketing Talent – We are confident we have you covered for all your technology and marketing talent requirements. Even for those difficult to find skills, our persistence means we will keep searching until we find the talent you require.


Sign up. News, advice and more...