Marketing leaders in small to medium sized companies, with limited budgets, are often challenged to choose between a multitude of competing marketing priorities.
The pace of change in technology, and a multitude of other factors, means that it is important to pause and take stock to ensure you are on the right track. Having done some online research, the follow 10 areas seem to be a key checklist for SMEs in 2025.
1. Local SEO & Digital Presence – are you coming up on local searches or are you just not worried because auntie Doris told you the ‘tinternet’s’ days were numbered?
2. Social Commerce – are you capitalising on sales opportunities across the likes of Instagram, Facebook, TikTok? If you are not convinced, then it’s worth wondering or investigating why many others are advertising there.
3. Email Marketing Automation – are you engaging with your community in a logical and personalised manner? I’m talking rifle approach, not machine gun that gets you unsubscribed!
4. Content Marketing – are you creating content that adds value or resolves your clients pain points and challenges?
5. Data Analytics – are you paying attention to, and responding accordingly to, metrics and customer insights?
6. Sustainability Marketing – are you in tune with how you can reduce your impact on the planet? No greenwashing please! :)
7. Mobile Payment Solutions – are you embracing contactless and digital wallet payments; while ensuring we continue to accept good old-fashioned cash!
8. Video Marketing – are you making funny, or not so funny videos that captivate your audiences as much as they horrify family members? If not, then it may be worth a shot.
9. Customer Experience – are you offering personalised services and loyalty programs to connect with your customers and keep them coming back?
10. Local Partnerships – are you actively connecting with your local community and supporting local initiatives for mutual benefit?
Perhaps you are nailing them all already? If not, then set down the hammer and give me a call on 07881 623119. I am confident that amongst my extensive database of top drawer Kent & London based marketing talent, that I know someone that will certainly be able to help.
Comments